For many business owners, finding the right words for their website, newsletter, or client email templates is a constant challenge.
If you sometimes struggle to find the right words, here are 5 great reasons to hire a professional copywriter:
1. Hiring a copywriter will save you time & reduce stress.
You're busy. Today's business owners have more on their plates than ever and it's hard to find time for it all. Your business needs you to be laser-focused on a long list of priorities, often pushing content writing to the bottom of your To-Do list.
By hiring a copywriter, you get to offload the stress of creating compelling content onto an expert writer. Good copywriters know how to attract readers, hold their attention, and convert them into paying customers for your business.
2. A professional copywriter will ensure a consistent brand voice.
What is brand voice? It's the tone, feel, and general vibe that's associated with your business. Essentially, it's your brand's personality - and it's incredibly important!
The words and tone you use to represent your business are an enormous part of what makes your brand unique. Too many business owners strive to portray an image that fits in with other businesses in their field, but this can actually hinder your success.
If you hire a professional, qualified copywriter, they will help you develop (and adhere to) a unique and compelling brand voice that stands out from the crowd, instead of blending in. THIS is how your business can set itself apart from the competition.
3. Grammar, grammar, grammar.
Business owners tend to have a love-hate relationship with grammar: they love it when they do it well, and hate it when they make a costly grammatical mistake.
Professional copywriters are experts in this area and can up your content game simply by writing your pieces correctly. How many times have you visited a website or blog and noticed that it was littered with spelling errors, wordiness, and noticeable grammar flaws?
How did your perception of the business change after seeing this? Chances are, the content reduced your interest in their website, or even prevented you from engaging with the brand altogether.
If grammar isn't your strongest skill, don't try to 'wing it.' Find a professional copywriter who can help you make sure your content is concise, readable, and correct.
4. You'll get creative, fresh content for your business.
It can be tough to generate fresh, new content ideas for your business. When you are emotionally connected to your venture, it's never easy to look at things from an alternate perspective. A copywriter will view your brand with a fresh set of eyes and can offer a new perspective on your business and your brand.
A great copywriter can find inspiration in places you've never even thought to look, and use that inspiration to write marketing content for you that's next-level awesome! You don't need to keep recreating the wheel. A professional copywriter can build you something new, exciting, and enticing to your ideal audience.
5. They're experts in articulating your ideas.
Have you ever had a fantastic idea but struggled to explain it to other people? This is more common than you might think! Not everybody is an expert communicator, and that's okay! If you choose to work with a talented copywriter, they can take your ideas out of the mud and bring them to life in a way that shows their true luster.
Copywriters often have a natural gift for explaining the unexplainable. If you're passionate about your business but aren't as passionate about writing, find an experienced copywriter who fits in with your business and understands your goals and challenges. By doing this, you'll save yourself from a lot of headaches, stress, and wasted time.
Focus on serving your customers and growing your business. Hire a copywriter. You'll be glad you did.
For more great tips & tricks, follow @whitecapcopywriting on Instagram!
Wishing you joy and success!